The Man Who Said No to Wal-Mart
The vice president had a bigger surprise for Wier, though. Wal-Mart not only wanted to keep selling his lawn mowers, it wanted to sell lots more of them. Wal-Mart wanted to sell mowers nose-to-nose against Home Depot and Lowe’s.
Wier took a breath and said, “Let me tell you why it doesn’t work.”